The Shops at Riverside is the place to be this spring as mothers across the country and in the Bergen County area celebrate national Mom’s Nite Out on Thursday, May 10.
At The Shops at Riverside, attendees will have the opportunity to participate in an evening filled with pampering, refreshments, entertainment, fashion and beauty services, all focused on rewarding Moms.
“We believe that moms deserve ‘A Nite Off,’ so Simon malls are hosting a free event where they can enjoy their favorite destination in a new way,” said Lisa Bennett, Assistant Vice President of Business Development at Simon Property Group.
Simon has teamed up with several prestigious brands and organizations including Diet Coke, Dove Body Wash, Little Black Dress Vodka, StriVectin, and VISIT FLORIDA as well as Saks Fifth Avenue, The Fountain Spa, Bergen Mama, Stroller Strides, Volunteer Center of Bergen County and YWCA of Bergen County, to celebrate Moms and their many contributions to the world.
The fun starts at 5 p.m. and goes until 8 p.m. Attendees will be treated to a variety of pampering and entertaining activities, including chair massages, hand paraffin treatments and mini manicures courtesy of The Fountain Spa; a fashion show for Moms, featuring the season’s top fashion trends; entertainment by DJ Mezo of EYEtoEYEent; tarot card readings; savory samplings from menus of the mall’s finest restaurants; special offers from participating retailers; and fabulous goodies and giveaways, including a chance to win a free makeover compliments of Saks Fifth Avenue and Halcyon Days Salon at Saks. The first 250 to register will receive a free gift bag filled with samples and coupons from retailers at The Shops at Riverside. All event activities are free and open to moms of all ages.
These events, thanks to an alliance with Little Black Dress Vodka, are helping raise awareness for Dress for Success, an international not-for-profit organization offering services designed to help underprivileged women find jobs and remain employed.
“The Shops at Riverside is the perfect venue to thank mothers and celebrate all they do,” said Lisa Polino, Director of Marketing and Business Development for The Shops at Riverside. “Our recent survey with BSM Media indicated that one-third of moms go to the mall to escape their daily routines.”
“Little Black Dress Vodka is excited to support Mom’s Nite Out as we identify with hard working moms and their need for a night out,” said Laura Webb, Little Black Dress Vodka Brand Director.
Simon Malls National Mom’s Nite Out event attendees will have the chance to win one of several prizes and help support Dress for Success’ commitment to women’s achievements simultaneously:
- Little Black Dress Vodka Supports Dress for Success:
Shoppers have a chance to win a little black dress from Cynthia Rowley’s runway and a $500 gift card by visiting Simon guest services or LBDVodka for official rules. This evening kicks off Little Black Dress Vodka’s Online Celebrity Little Black Dress Auction: Little black dresses donated by Scarlett Johansson, Kelly Ripa, Denise Richards, Karina Smirnoff, Sienna Miller, Catherine Malandrino, Sarah Clarke, Lauren Bowles, Petra Stunt Ecclestone, Mariska Hargitay, Garcelle Beauvais and Naturi Naughton, will be auctioned weekly. All auction proceeds benefit Dress for Success Worldwide.
- VISIT FLORIDA Mom’s Weekend Away Sweepstakes:
Shoppers can enter to win an exclusive vacation from VISIT FLORIDA. One lucky mom and three of her friends will discover a new side of themselves and all sides of the Sunshine State during a trip to Bellasera Hotel in Naples, Fla. The grand prize also includes airfare and a $100 gift card to Zizi Restaurant, a Tuscan-inspired eatery specializing in fusion cuisine. For more information about Bellasera and its luxurious accommodations, visit www.bellaseranaples.com. Official sweepstakes rules can be found at www.simon.com/momsnightout.
Originally organized by Maria Bailey, CEO of BSM Media, author and Mom Talk Radio host, National Mom’s Nite Out unites social media groups, companies, local playgroups, mom bloggers and networks in giving moms a well-deserved night off. Bailey brought the first National Mom’s Nite Out to life after watching moms take care of everyone else on Mother’s Day, but never themselves.
“National Mom’s Nite Out is one of the largest cooperative efforts of Mommy groups, Mom-focused organizations and corporations, bloggers and vloggers – all coming together for one great night in support of motherhood,” Bailey said.