Oradell Gives Go-Ahead for DPAC Advertising Banners

The Doug Parcells Athletic Complex (DPAC) will have a new look come March as the Oradell governing body gave the go-ahead for the Recreation Committee to start selling fence space for advertising banners.

The banners, measuring 4-feet by 5-feet, would be placed on the back fencing closest to the wooded area from March 1 through December 1 in a one-year trial basis.

"My recommendation for this year is to see how it would look and if its objectionable, to make changes for the following year," Recreation Director Gina Reynolds said. "Many of the vendors I spoke to recommended using a white mesh background with four advertising colors on the front."

Each fence section is proposed to have two banners from one post to another and cost approximately $500 per banner. While the price is averaged higher than neighboring towns which charge between $300 to $350 per banner, the Committee's goal is to have each banner last three years and review the pricing after the trial year.

Reynolds had initially proposed selling 3-by-6-foot banners at DPAC in July and returned in August to discuss two different types of banners. The Committee had explored using a studier coroplast sign where the sponsor's design is printed directly on or a mesh version with a wind screen to limit the sign's impact on nearby residents.

None of the advertising banners would be allowed to solicit sales of alcohol or tobacco or promote political candidates. Local businesses would be given first priority to purchase a banner.

The borough will set up a trust account for Recreation for the banner sales and amend the current Fee Ordinance prior to March setting the cost of banners.

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