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Illuminated 7 Eleven Sign Gets Approval

A two-hour River Edge Planning Board debate resulted in the approval of a 5'4" monument sign on the corner of Kinderkamack Road and Van Buren Avenue

Under oath, representatives from 7-Eleven stated that without a monument sign on the corner of Kinderkamack Road and Van Buren Avenue, their would be shelved. The five foot and four-and-a-half inch internally light sign was debated for two hours before it was ultimately approved 6-2 by the River Edge Planning Board members.

"The proposed sign is actually not our standard sign," Peter Kibildis, Senior Real Estate Representative for 7-Eleven said. The companies standard monument sign measures 11-feet high but was reduced due to concerns by board members. "The site on Kinderkamack Road is desirable to 7-Eleven but I don't feel that the location could be successful without the sign due to the building setback."

The 40-by-60-foot convenience store will be approximately 18.5 feet high with 13 parking spaces and have a 60 feet setback from Kinderkamack Road.

"This is not a destination business, but one based on impulse visits," Kibildis said. "Eighty percent of business relies on someone going from one place to another and stopping in to grab what they need on the go. It's important to have street signage for the best of the business and to make people aware that they are approaching the entrance so they can turn in safely."

The 24-hour operation would include the sign being on for the majority of the day, primarily being shut off during good weather but remaining on during inclement weather and overnight. Because the sign would be located perpendicular to Kinderkamack Road, the illuminated logo would face north and south and should have no impact on the residents on Kinderkamack Road or Clarendon Court.

"Certainly we need the business in town, but on the other hand, I think the applicant should have been more flexible in respect to the hours of lighting the sign. I don't think it's right to keep the sign lit all night," Planning Board member Edward Lane said.

Project engineer Harry Tuvel stated that moving the sign closer to the corner would enhance the safety of motorists, and their reaction time to decide if they will enter the lot.

"Without the monument sign, there is a great chance that motorists would travel past the business before realizing they could enter," Tuvel said. "I would consider this a low impact sign."

Customers can only enter or exit onto Kinderkamack Road; a separate exitway onto Van Buren Avenue will be reserved for delivery truck use only.

Additional aspects of the 7-Eleven plan include a system of retaining walls and landscaping to support the slope down from Kinderkamack Road toward the railroad tracks. The drainage system will be comprised of several catch basins, inlets and a water retention system to slow water before it enters the municipal system.

"This has been a tough property that has been vacant in town for a number of years," Planning Board member James Arakalian said. Arakalian led the motion to approve the monument sign. "We finally have somebody who wants to come in and build it up and make it into something we can be proud of."

The property which is owned by the Guerra family who also runs the nearby , will include the borough's Kinderkamack Road streetscape along both properties beginning from Van Buren Avenue up to the Service Center.

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Todd vandeweghe July 26, 2012 at 12:52 PM
James Arakalian is proud to have a 7-11 in River Edge. He should move to Hackensack. They have several of them. Just one more ratable that helps us slide downhill into another same as,same as town. How long before Carousel becomes vacant?
Dick Gozinia July 26, 2012 at 01:16 PM
I cant wait for midnight runs for slurpees!!!!
GGT July 26, 2012 at 01:50 PM
And what would you suggest Todd? The low level of intelligent discourse on these matters in town is just stunning.
kerry July 26, 2012 at 05:41 PM
Our downtown is in shambles. Empty stores, lots and old run down buildings. At least we'll have something of use on that block. This town is really starting to look terrible.
TomW July 26, 2012 at 06:18 PM
Too bad we couldn't get Rispoli's into RE. That would have been a good shot in the arm for RE. Rispoli's is now in Emerson and that block of streets is starting to look good. Traffic will be tough though.
Dick Gozinia July 26, 2012 at 06:34 PM
we need a bowling alley where Huffman and koos was
Dick Gozinia July 26, 2012 at 06:34 PM
what is rispoli?
Eamon Harbord (Editor) July 26, 2012 at 07:42 PM
Dick Gozinia, Rispoli's is a pastry shop and Italian bakery.
Dick Gozinia July 26, 2012 at 11:58 PM
Hey eamon. Pastry shop is good but we got b&w right in Hackensack. I would much rather have a bowling alley. What do you think?
Eamon Harbord (Editor) July 27, 2012 at 12:14 AM
am all for a bowling alley, then i wouldn't have to go to hackensack or fair lawn to play. although i don't know if the owners of the lot would agree to it
TomW July 27, 2012 at 12:53 AM
That's the great thing about entrepreneurship, let the free market determine the success of a business. Dick Gozinia, our comment contradicts yourself, we can easily say a bowling alley is good but we got Bowler City in Hackensack.
Dick Gozinia July 27, 2012 at 12:01 PM
Tom, no one is hanging out in a pastry shop, it would be nice to go to a town bowling alley and see people from river edge, especially on league nights.
Mike July 28, 2012 at 12:37 AM
this conversation is ridiculous!
TomW July 28, 2012 at 12:59 AM
Ah, that's the secret to a town and business success. A Bowling alley and a movie theater in each town so town's people can hang out with each other.
Rick July 30, 2012 at 12:58 AM
Two hours to approve a sign that might disturb the neighbors? It's 5' 4"!!!! (who cares?) If someone cannot determine a 7-11, if there was no sign, we have failed in our public schools.

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