Holiday magic has returned to The Shops at Riverside as the Santa Photo Experience is now open and greeting bright-eyed visitors with their wish lists. Children can be photographed with Santa now through December 24 on Level One in the Saks Fifth Avenue wing from 10am to 8pm Monday through Saturday and 8am to 6pm on Christmas Eve.
“There is always a great deal of entertainment and fun at Simon malls during the holiday season but the Santa Photo Experience is something generations of families count on every year,” said Lisa Polino, director of marketing and business development for The Shops at Riverside.
ABC Family is sponsoring the event for the eighth consecutive year and will be promoting its 25 Days of Christmas television programming event, which begins on air December 1, by distributing keepsake programming guides.
Another sense will be engaged this holiday season as Simon is teaming up with ScentSicles® scented ornaments to fragrance The Shops at Riverside’s Santa Photo Experience with the aroma of Douglas Fir to create a nostalgic Christmas experience, right down to the scent.
“ScentSicles capture the true-to-life fragrance of a freshly cut Christmas tree, making it feel like Christmas – just like a visit with Santa does,” said Nick McKay, CEO of EnviroScent, Inc., the company behind ScentSicles. “Our sense of smell is extremely powerful as it links directly to childhood memories.” ScentSicles will be available for sale at The Shops at Riverside’s Santa Photo Experience location.
Returning again this season is the “Cutest Santa Photo Contest,” designed to find the most adorable kids and pets! The “Cutest Santa Photo Contest” will be hosted on The Shops at Riverside’s Facebook page. It’s easy – simply post your favorite kid or pet photo with Santa on the Santa Photo App on The Shops at Riverside’s Facebook page, to be available from early November through mid-December. A copy of the official contest rules will be available on the Santa Photo App or at Guest Services at The Shops at Riverside.
The cutest kid grand-prize winner gets a visit at their home from Santa in a horse-drawn carriage before Christmas Eve, with a sleigh full of prizes, including $1,200 in Gymboree clothing, $250 in toys and a $250 Simon Giftcard, as well as an all-inclusive trip for a family of four to Club Med Sandpiper resort in Port St. Lucie, Fla., which includes air transportation and rental car valued at more than $8,300.
Simon Property Group will also award the pet winner a $250 Simon Giftcard, as well as an all inclusive trip for a family of four to Club Med Sandpiper resort in Port St. Lucie, Fla., which includes air transportation and rental car valued at more than $6,850. Ten additional all-inclusive trips for a family of four to Club Med Sandpiper resort in St. Lucie, Fla., including air transportation and rental car valued at more than $6,600, will be given away to runner-ups in each category.
Once again this year, the Simon Santa Photo Experience will offer Pet Photo Night. Many pet owners view their pet as an integral member of the family and are just as extravagant in caring for their pets as their “human” family members. Because some of our customers may suffer from pet allergies, Pet Photo nights are hosted after regular mall closing.
Pet Photo Nights at The Shops at Riverside will be held from 7 p.m. to 8 p.m. on Monday November 26, and Monday, December 3. (Participants should use Entrance #7, and their pets must be leashed or transported in a carrier.) The photos may be used for entry into the “Cutest Santa Photo Contest” that customers can enter on Facebook.