Health & Fitness
What's Your Brand Worth?
What’s a brand worth?
Last week we discussed the power of brands at the corporate level – firms have entire departments of professionals that work full time in order to help protect, develop, and increase the value of the corporate brand. Listed in a previous post, last week, was a list of the most valuable corporate brands in the world, but there was also a question asked – what is your personal brand worth?
This point was reiterated again in the podcast and weekly newsletter. Almost everyone know what a brand is, has heard of the term “brand equity,” and understands that the best-known firms, such as Coca-Cola, GE, and IBM, have incredibly well-regarded and valuable brands. Analytics and metrics designed specifically to measure brand worth also estimate that these well-known brands also drive sales all by themselves.
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But what about your personal brand?
Just like a corporation, individuals have brands, and these personal brands can have a powerful impact on your earning potential and overall quality of your personal financial life. Here are a few tips that might be of some help:
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1) Develop professional business cards
2) Make sure your social media presence is professional and respectable
3) Keep your brand fresh
The best part – you can do all of these things and not have to lay out any funds. Even business cards, via Vistaprint, can be purchased for free with the right promotional offer.